職位描述
1. Deep understanding of customer insightsDeep understanding of customer insightsRegular customer visit, frequent sales team interactionUnderstand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agencAnalyse agencies’ proposal and identifie right agency for research, manages and monitors research project with agencyAnalyses and interprets the research data presented to assist in strategic decision2. Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP)Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.Conducts situation analysis, with input from internal & external stakeholders.Elaborates clear SWOT, resulting in identification of Key Issues .Performs risk analysis and develop mitigation plan,Formulates the Promotion MixDevelops forecasting based on market dynamics for the planning period.Develops positioning and communication strategies.3. BEP implementationDevelop effective selling tools with medical, sales, regulatory team Coordinate the implementation of critical external stakeholder activities including advisory boards, symposia, CME’s, exhibitions, conferences and meetings.Monitors and measures implementation of the plan against agreed measures (i.e. market growth, AZ product growth and market share).Manages the forecasting and inventory process to ensure correct stock levelsmanage brand A&P to ensure spending under control4. Supports Sales team to deliver sales objectives & activitiesCo-ordinates and conducts product training.Develops creative product/brand campaigns reinforcing the positioning.Designs and develops promotional materials reinforcing the product/brand positioning and competitive advantage.Presents clear product and market strategy at cycle meeting to sales team.Evaluates effectiveness of promotional material with field force then conduct Recall Test, and adjusts as necessary.Manages and determines allocation of samples in line with product strategy, where relevant to the market.Plans and conducts field visits with sales team to monitor market dynamics.5. Demonstrates deep understanding of product knowledge and therapy area knowledgeTakes initiative to maintain and upgrade product knowledge through sourcing for product information, reading clinical reports/publications, medical journals.Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.Keep up with industry and therapeutic area trend through attending conference, KOL interactionBuilds and maintains global AZ network and relationships through attendance of regional/global workshops.
