市場總監/品牌策劃經理

職位描述

 崗位職責：                                                                                                                                                         1、?負責策劃組織、施實各類公司市場宣傳活動，使活動具有可操作性；??                                                                                                                                                                                                                  2、 開展市場調查，分析同行或競爭對手的品牌活動對自己品牌的影響;                                                                           3、?負責企業形象體系的規劃和建設，使公司的服務品質形象戰略方向準確、目標清晰；                                                     4、 建立和維護行業主流媒體資源，高效執行品牌營銷計劃。                                                                                          5、制定產品中長期發展策略，實施全國范圍內目標醫院產品推廣；                                                                                6、監督指導代理商開展產品推廣及銷售培訓、客戶溝通；                                                                                          7、管理考核代理商銷售進度及任務完成情況；                                                                                                      8、建設與管理專家網絡,掌握行業學術動態；       

任職要求：
1、本科及以上學歷，醫療、醫藥、營銷、管理類相關專業優先;                                                                                                             2、熟悉醫療器械行業優先考慮，熟悉線下、線上市場營銷手段??                                                                                  3、2年以上品牌管理、促銷推廣、品牌定位與策劃等方面的經驗；                                                                                     4、有較強的組織、計劃、協調等方面能力，有人際交往能力及溝通談?判技巧；                                                      
5、五年以上市場工作經驗，有臨床醫療工作經驗或醫療器材、耗材、藥品銷售經驗者優先；