
磁共振服務(wù)產(chǎn)品經(jīng)理

職位描述
Role Summary/Purpose: This position is responsible for managing growth for services in a given geography through demand creation and funnel acceleration in partnership with Field Marketing; and supporting future services development by identifying market trends, relevant buying centers and personas, and customer needs. Essential Responsibilities: Hiring, directly supervising, compensating and developing effectively a team of professional marketersCollecting win/loss & competitive insight on service portfolios at regional level; feedback to global service; recommend and develop marketing programs to adjust service positioning and improve win rate.Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.Providing region input to business cases for products/upgrades that are at concept stage, work with Global Service Marketing to develop, test and prototype new service ideasEmploying clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) .Validating global value proposition and messaging and adapt for regional use.Prioritizing and mapping global customer segments and works with Field Marketing on demand creation activities to achieve NPI and business objectives.Developing and supporting service-specific KOL’s and advisory boards.Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell service configurations / portfolio effectively. Trains direct / indirect sales channels.Identifying and establishing reference and show sites.Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate Qualifications/Requirements: 1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position2. Complete all planned Quality & Compliance training within the defined deadlines3. Identify and report any quality or compliance concerns and take immediate corrective action as required4. Responsible for ensuring legal and regulatory approval of all marketing communications prior to external releaseQualifications:1. Bachelor’s Degree in Marketing, Business Administration or related field2. 5+ years’ experience in marketing, product or service marketing or related field3. Prior experience in a leadership role with direct reports4. Leadership skills to lead teams and shape/lead growth vision and marketing strategy5. Team oriented – ability to motivate and work well with diverse, cross-functional teams6. Excellent oral and written communications skills7. Strong analytical and process skills Desired Characteristics: 1. MBA or Master’s Degree in Marketing, Business Administration or related field 2. 7+ years’ experience in marketing, product marketing or related field 3. Deep marketing expertise in market & customer insights, product commercialization and branding 4. Healthcare product/industry acumen 5. Innovation – develop new ideas through collaboration and execute on creative ideas 6. Influencing skills – ability to motivate individuals and demonstrate organizational influence 7. Service Marketing Experience
企業(yè)簡介
GE 醫(yī)療集團(tuán)隸屬于GE(通用電氣)公司,為全世界提供開創(chuàng)醫(yī)療護(hù)理新時代的革新性醫(yī)療技術(shù)和服務(wù)。GE醫(yī)療集團(tuán)在醫(yī)學(xué)成像、信息技術(shù)、醫(yī)療診斷、患者監(jiān)護(hù)系統(tǒng)、藥物研發(fā)、生物制藥技術(shù)、卓越運(yùn)營和整體運(yùn)營解決方案等領(lǐng)域擁有廣泛的專業(yè)技術(shù),能夠幫助客戶以更低的成本為全世界更多的人提供更優(yōu)質(zhì)的服務(wù)。GE醫(yī)療集團(tuán)還和醫(yī)療行業(yè)領(lǐng)袖加強(qiáng)合作,全力支持全球政策的發(fā)展,助力打造成功的、可持續(xù)的醫(yī)療體系。
GE醫(yī)療集團(tuán)總部設(shè)在英國,員工分布于全球100 多個國家和地區(qū),致力于為醫(yī)療專業(yè)人士和患者服務(wù)。
2009 年5 月,GE在全球啟動“健康創(chuàng)想”戰(zhàn)略。根據(jù)該戰(zhàn)略,GE 承諾在六年內(nèi)投資 60 億美元用于改善公眾健康,通過創(chuàng)新科技降低醫(yī)療成本,增加醫(yī)療機(jī)會,提高醫(yī)療質(zhì)量,以更低的成本為更多人提供更好的醫(yī)療服務(wù),作為該戰(zhàn)略實施的核心業(yè)務(wù)部門,GE 醫(yī)療集團(tuán)正在全世界范圍內(nèi)為以更低的成本改善健康、挽救生命而不斷努力。
GE醫(yī)療集團(tuán)從1979 年開始在中國開展業(yè)務(wù),于1986年在北京成立了第一個辦事處。1991 年,航衛(wèi)通用電氣醫(yī)療系統(tǒng)有限公司在北京成立,成為GE在中國的第一家合資企業(yè)。目前,GE 醫(yī)療集團(tuán)在中國建立了包括獨資和合資企業(yè)在內(nèi)的多個經(jīng)營實體,擁有員工4,500 多名。GE 醫(yī)療集團(tuán)在中國共擁有七個全球生產(chǎn)基地:在北京建有CT掃描系統(tǒng)、磁共振成像系統(tǒng) 和 X 光成像系統(tǒng)工廠,在上海有生命科學(xué)基地,在無錫建有超聲和患者監(jiān)護(hù)儀設(shè)備工廠,在桐廬建有濾紙生產(chǎn)基地,在深圳建有醫(yī)用面罩生產(chǎn)基地。其中,在北京的GE(中國)醫(yī)療工業(yè)園區(qū),占地 6萬平方米,是 GE 醫(yī)療集團(tuán)全球最大的生產(chǎn)和研發(fā)基地之一。
職位發(fā)布企業(yè)

GE通用電氣(中國)醫(yī)療集團(tuán)
企業(yè)性質(zhì):民營企業(yè)
企業(yè)規(guī)模:5000-10000人
成立年份:1991
企業(yè)網(wǎng)址:http://www3.gehealthcare.cn/
企業(yè)地址:永昌北路2
該企業(yè)其他職位更多>>
相關(guān)職位推薦
北京相關(guān)職位: 市場經(jīng)理(北京) 醫(yī)藥代表 醫(yī)藥代表(北京) 招商經(jīng)理(北京) 醫(yī)學(xué)聯(lián)絡(luò)官(MSL) 電商市場策劃經(jīng)理 產(chǎn)品經(jīng)理 醫(yī)學(xué)發(fā)表經(jīng)理 醫(yī)學(xué)項目經(jīng)理 醫(yī)藥地區(qū)經(jīng)理
熱門區(qū)域招聘: 重慶 北京 上海 浙江 江蘇 廣東 山東 湖南 安徽 河北
北京招聘企業(yè): 叮當(dāng)智慧藥房(北京)有限公司 北京久峰潤達(dá)生物技術(shù)有限公司 北京協(xié)和醫(yī)院 北京海斯美醫(yī)藥技術(shù)有限公司 北京策知易咨詢有限公司 北京萬泰生物藥業(yè)有限公司 百濟(jì)神州 北京凱霖娜國際貿(mào)易有限公司好益生醫(yī)院分公司 中國生物制藥有限公司 國藥集團(tuán)工業(yè)有限公司
職位發(fā)布日期: 2015-01-16